Factors Influencing Consumer Behaviour
consumerism
Retailing has undergone a huge transformation over the years. From Baby boomers to Gen X to Gen Y buyers, everyone has seen a change in buying behaviour, and the mass appeals, tastes and choices of these buyers are evolving every second, thanks to the global culture transformation.
What seems to work as a store format, a couple of years ago have seen paradigm shifts in terms of competition as newer non-store formats are constantly probing the retail consumer. Even according to Kotler’s Black Box Model, the environmental stimuli keeps influencing the buyer to probe into different products and look for different, unexpected value additions which would not only satisfy, but also delight the retail buyer and provide him with an experience.
pollution
So what does the retail consumer do? He is suddenly bombarded with so many choices. A person wanting to shop, to enjoy the entire shopping experience would demand a little extra from the mall or store he shops from. On the other hand the consumer, who wants maximum value at least possible prices, would prefer a wider assortment of goods and a wide plethora of choices to suit his everyday needs.
A retail consumer may even want to sit back and relax at home and do all the shopping for the months groceries. A working professional does not have the time to buy a digital camera, so he orders it through the internet.
world-wide-delivery
Research shows that a retail consumer is willing to pay twenty five dollars extra, if he is extremely satisfied with the shopping experience. Hence retailing giants strive hard to give that extra delight to consumers by providing innovative yet delightful experiences to the consumers. For example, according to a research conducted by Calif-based regional mall REIT Macerich, to identify what attracts more consumers, the study showed that fountains can play an important role in increasing sales.
Fountains create an atmosphere which is attractive and invites more consumers to enjoy the entire experience of shopping. There is also a huge fountain outside Las Vegas Bellagio casino which is synchronized with musical tunes and attracts hundreds of shopper’s every day.
Most retailers now understand this, and are striving hard to create a complete ‘Shopping Destination’ by adding innovative features like these to create a differentiating factor among other retailers.
Factors Influencing Consumer Behaviour – 4 Tips
Additional tips to budding retailers as well as established retailing giants:
1. Consumer delight is everything. Focus on consumer by providing him with value products at a convenient and well designed retail store.
2. Mass customization is the way of the future. Organizations like Dell, Levis Strauss have showed an example of how effective it is to provide customized offerings to its consumers.
3. Focus on differentiating with other competitors by providing a complete shopping experience.
4. Use innovative techniques and store formats like pop-up retail, to target consumers who lead hectic lives and need an outlet for high-speed retail.
Retailing has been largely dominated by category killers like Wal-Mart, Home-Depot, Starbucks, however with changing consumer buying trends and using innovative retailing practices, small independent retailers can still survive in the marketplace, by differentiating their offerings and providing a unique experience to consumers.
Lawrence Gilbert shares more on Marketing Insight at his homepage: http://marketing-insight-blog.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Lawrence_Gilbert
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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice. Jiewe $0.00 |
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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice. by… $0.00 |
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Online Consumer Trust and Cultural Influences in America and Japan 9783639177879 $0.00 |
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NEW Online Consumer Trust and Cultural Influences in America and Japan by Christ $0.00 |
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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice. $80.58 Mixed emotions, defined as the experience of having positive and negative emotions concurrently, can occur in a variety of consumer contexts, ranging from common consumption episodes to important life events. However, while there have been many studies demonstrating the occurrence of mixed emotions, little is known about the downstream consequences of mixed emotions. In this dissertation, I propose to add to this literature by examining the influence of mixed emotions on consumer judgment and choice. Prior research suggests that the experience of mixed emotions leads to a feeling of discomfort, which in turns leads to less favorable attitudes toward mixed emotions appeals. Based on this finding, I propose that construal level, defined as how abstractly or concretely people represent information in memory, may differentially impact consumers’ responses to mixed emotions appeals. For people who construe events at a concrete level, mixed emotions would lead to greater discomfort and consequently less favorable attitude toward mixed emotions appeals. In contrast, for people who construe events at an abstract level, they would not experience much discomfort and hence would find mixed emotions appeals more persuasive. I further propose that the moderating roles of age and culture on consumers’ attitude toward mixed emotions appeals documented in prior research are driven by the chronic construal level associated with one’s age and cultural background. Furthermore, I examine the influence of mixed emotions on consumer choice, and specifically, in the context of variety seeking. Building on the literature of affect-as-information and affect-regulation, I propose that mixed emotions can exert differential influences on variety seeking depending on whether people experiencing mixed emotions focus more on regulating their affect or on the informational value of mixed emotions. Specifically, as a source of information, mixed emotions can signal to people that they have multiple goals and thus broaden their scope of consideration, which would lead to more variety seeking. However, when people are motivated to regulate the discomfort from mixed emotions, they tend to narrow their scope of consideration, which is manifested as seeking less variety. Results from eight studies provide support for these predictions. |
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Consumer Behavior $4.24 William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing rules of thumb” that tie concepts together and apply them to the reality of the marketer’s role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded notes” section has been placed at the back of the book for easy access. |
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Consumer Psychology $112.67 Psychology is central to the comprehension of consumption behaviours. Without the understanding of how humans function it is impossible to properly explain what makes consumers behave the way they do. The aim of the book is to introduce the reader to a selection of Consumer Psychology areas that are essential to understanding consumer behaviours, such as emotions, advertising, decision making, memory, learning, attention, and perception. It also explores additional areas such as identity, happiness and environmental consequences of consumption that ultimately also influences consumer motivation, behaviour, and decision making. Through thirteen chapters this text gives the reader an opportunity to familiarise themselves with how traditional psychological theories can be applied to explain consumer behaviour. Furthermore, it also outlines and examines recently conducted consumer psychology, marketing, communication, advertising and consumer behaviour studies that provide a deeper level of understanding of consumption. Each chapter contains a brief introduction, a short summary as well as study questions or class exercises that will enable the reader to think critically about the topics covered. The book is most appropriate for undergraduate level courses in psychology, consumer behaviour, marketing, and advertising as well as for those in related fields such as sociology and anthropology. It may also be useful for postgraduate students who wish to acquaint themselves with certain aspects of Consumer Psychology or for those that have not previously studied Consumer Psychology. |
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A Brand New Language: Commercial Influences in Literature and Culture $124.88 New – In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commerical offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. |
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A Brand New Language: Commercial Influences in Literature and Culture $87.85 Used – In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commerical offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. |
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A Brand New Language: Commercial Influences in Literature and Culture $89.47 New – In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commerical offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. |
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A Brand New Language: Commercial Influences in Literature and Culture $124.88 Used – In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commerical offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. |
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